Robot real estate is already a reality! These days, investing a lot of money in new alternative technologies and business models to reverse traditional real estate transactions is now too big to ignore.
A few years ago, when a tool that allows you to buy and sell real estate online without talking to a realtor, real estate, developer and builder was announced in the United States, few were surprised by the idea. Nowadays, this robot real estate broker tool is used a lot.
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Tools that also help brokers
Fortunately, there’s also a lot of money being invested in technologies that real estate agents don’t ignore. From CRMs to catboats (a computer program that tries to simulate a human being in conversation with people), brokers have more computing power at their disposal than any industry analyst would have had a decade ago.
In this age of applications, brokerage professionals are armed and ready to fight the buying model made by people who don’t really like the idea of being accompanied by a real estate agent. And to show consumers that while the relationship between broker and buyer is indeed changing, a property license is worth much more than paper that is printed.
How to Adopt Automation without Becoming a Robot Real Estate Broker
In many parts of the world, real estate businesses are affected by a shortage of realtors. Homeowners are staying in properties longer, mortgage rates are rising (twice this year already), and home prices are following suit.
With fewer real estate opportunities, real estate agents are in increasing demand to ensure they market and sell a home without hiccups. After all, listing contracts don’t last very long. Meeting these demands can jeopardize the time that real estate agents commit to buying clients to find new properties.
Tools are working together with brokers
Fortunately, sales automation tools, including Web and Messenger catboats, automated drip campaigns, and even online redirected advertising, can work together to track and cultivate leads, often without any form of manual intervention – even time to sign a contract.
While the machines are doing their part to find leads, brokers can focus on real estate and customer relationships, easing the pressure of balancing the search for new business with maintaining current business.
How to Become a Real Estate Broker
Technology will really change the relationship between brokers and buyers. Just as she managed to create the robot real estate broker, it will transform real estate agents into more service-oriented professionals with a strategic vision. And that’s a good thing, as consumers will see how complicated it can be to apply market data to an actual buying decision, further reinforcing the need for an experienced, trusted advisor.
For example, it’s unreasonable to assume that real estate visits without realtors gain traction as live video tours and augmented reality immerse realtors and buyers in far-away properties, and consumer sites share volumes of data about neighborhoods.
Traditionally, conducting tours with shoppers was largely about acquiring causes. However, there’s no reason the technology can’t determine this, freeing agents to allow buyers to view homes on their own, relay information, and then allow the agent to help them decide how they fit into their searches.
No industry stakeholder is immune to the impact technology is having on the relationship between consumer and broker – it is indeed changing, but by what, no one is quite sure. We know consumers now have real alternatives to the traditional model, even if it takes time to shake off the wrinkles on the buyer platform.
But as market annoyances take at least two years to resolve, software developers and savvy web agents will continue to leverage marketing data, automation platforms and big data to perpetuate the value of a real estate license. The day of the robot real estate broker is not upon us, thankfully. And, by continuing to be a valuable and trusted resource for your customers, agents can keep them at bay a little longer.